Carolyn Will

Meet Carolyn Will

A neighbor who gets it.  A practical voice.  A proven leader.

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Carolyn Will is running for Saint Paul City Council to bring balance and real-world problem-solving to city government.

As a small business owner, longtime homeowner, mom & grandmama, she understands the daily challenges facing working families and local employers.​

Carolyn Will is a seasoned communications professional, civic leader, and small business owner with deep Minnesota roots and a strong commitment to public service.

Born and raised in Bemidji, Carolyn graduated from Bemidji High School before earning a degree in English from the College of St. Benedict and a master’s in business communication from the University of St. Thomas.

Carolyn built her career as a nationally recognized journalist and media producer, including work with PBS, Discovery Health, and KSTP-TV. Her reporting and production work earned accolades such as the FREDDIE Award in international health and medical film, the Gracie Allen Award, and honors from the Minnesota Medical Association.

In 2010, Carolyn launched CW Marketing & Communications, a strategic public relations firm based in St. Paul. As principal, she helps organizations—from nonprofits to major corporations—refine their voice, strengthen their brand, and connect with their communities through targeted media strategies. Clients have included Ecolab, the Cathedral of Saint Paul, Ballet Minnesota, Circus Juventas, Viking River Cruises, and the Metropolitan Council.

Beyond her business, Carolyn has long been active in civic life. She served for over a decade on the board of the Summit Avenue Residential Preservation Association (SARPA) and has also played a leadership role in the Rotary Club of St. Paul, where she helped elevate the club’s public profile and convene meaningful civic dialogue as programming chair. She also volunteers with Catholic Charities Dorothy Day Center to support unhoused neighbors, and is a member of the Rotary District 5960’s Ending Human Trafficking Team.

Carolyn is running for City Council to bring balanced leadership and pragmatic problem-solving to the challenges facing St. Paul. She believes in fiscal accountability, clean and safe public spaces, and a community where families, businesses, and neighbors can thrive together. As a moderate voice with a track record of results, Carolyn offers a grounded, inclusive, and forward-looking vision for Ward 4 and the city as a whole.